Transparency First
Ingredients Glossary
We believe you should know exactly what goes on your skin — and why. Here's a plain-English guide to every key active we use.
Glutathione
BrighteningThe master antioxidant
A naturally occurring tripeptide found in every cell of the body. In skincare, it inhibits the enzyme tyrosinase which drives melanin production, leading to a visibly brighter, more even complexion over time. Also neutralises free radicals that cause oxidative skin damage.
Key Benefits
Safety note: Safe for all skin types including sensitive skin.
Niacinamide (Vitamin B3)
Multi-taskingThe skincare multitasker
One of the most well-researched skincare ingredients available. Niacinamide strengthens the skin barrier, reduces pore appearance, controls excess sebum, fades post-acne marks, and evens out pigmentation. Works synergistically with most other actives.
Key Benefits
Safety note: Suitable for all skin types. Non-irritating even at 10% concentration.
Kojic Acid
BrighteningNature's brightener
Derived from fungi during the fermentation of sake, soy sauce, and rice wine. Kojic acid inhibits melanin synthesis by blocking tyrosinase, making it an effective treatment for hyperpigmentation, melasma, and sun damage — particularly on Indian skin tones.
Key Benefits
Safety note: Use SPF during the day. Patch test recommended for sensitive skin.
Alpha Arbutin
BrighteningGentle pigmentation corrector
A stable, gentle derivative of hydroquinone found naturally in bearberry plants. Alpha arbutin slowly releases hydroquinone at the skin surface, inhibiting melanin without the irritation of direct hydroquinone. Ideal for correcting dark spots and uneven tone on all skin types.
Key Benefits
Safety note: One of the safest brightening ingredients. Suitable for all skin tones and types.
Salicylic Acid (BHA)
Acne & ExfoliationThe pore-clearing BHA
A beta-hydroxy acid derived from willow bark. Unlike AHAs, salicylic acid is oil-soluble, allowing it to penetrate deep inside pores to dissolve sebum and dead skin cell buildup. Essential for fighting acne, blackheads, and body breakouts.
Key Benefits
Safety note: Start with 2-3x per week. Avoid during pregnancy. Use SPF.
Tea Tree Oil
Acne & AntibacterialNatural antimicrobial
Extracted from the leaves of Melaleuca alternifolia, tea tree oil has powerful natural antimicrobial and anti-inflammatory properties. It targets acne-causing bacteria (P. acnes) without stripping the skin, making it ideal for body and face breakouts.
Key Benefits
Safety note: Do not use undiluted. Patch test recommended.
Ceramides
Barrier RepairSkin barrier builders
Lipid molecules that make up over 50% of the skin's natural barrier. Ceramide levels decline with age and environmental damage, leading to dryness, sensitivity, and irritation. Replenishing ceramides restores the barrier, locking in moisture and keeping irritants out.
Key Benefits
Safety note: Extremely gentle. Suitable for sensitive, dry, and compromised skin.
Zinc PCA
Oil ControlSebum regulator
A salt form of zinc and pyrrolidone carboxylic acid (PCA, a natural moisturising factor). Zinc PCA regulates sebaceous gland activity to reduce excess oil production while maintaining skin hydration. Works synergistically with niacinamide for visible pore control.
Key Benefits
Safety note: Non-comedogenic. Ideal for oily and combination skin types.
SPF50 PA+++ (UV Filters)
Sun ProtectionBroad-spectrum sun shield
SPF 50 blocks approximately 98% of UVB rays (which cause burning), while PA+++ indicates high UVA protection (which causes ageing and pigmentation). Crucial for any brightening routine — UV exposure can reverse the effects of brightening actives.
Key Benefits
Safety note: Safe for daily use. Reapply every 2–3 hours in direct sunlight.